Hotele Diament has commenced the re-branding process of five hotels, which had been taken over by the chain in the middle of September. The activities will be concluded by the end of this year.
Hotele Diament acquired the accommodation facilities from StyleHotels. It was the largest acquisition on the Polish hospitality market in the last few years, according to the new owner. „Last years were a period of intense activity of our company that invested both in new buildings and in the reconstruction and upgrade of existing ones. At present, our hotels capacity of 1 800 beds enable organization of any celebration taking place in Silesia” – Rafał Bakalarski, CEO of Hotele Diament, said in September after the acquisition.
All the five hotels are located in the Katowice agglomeration and already got new names. Now these are: Hotel Diament Spodek Katowice***, Hotel Diament Arsenal Palace Katowice/Chorzów ****, Hotel Diament Bella Notte Katowice/Chorzów ***, Hotel Diament Vacanza Siemianowice Śląskie *** and Hotel Diament Stadion Chorzów **. The company now manges 14 hotels in the country, what strengthened its market position as the largest hotel chain in Poland with only native capital.
At present, Hotele Diament carries out marketing and information activities addressed to employees, guests, contractors and partners. The re-branding process includes the placement of new logo signs inside the buildings and on the facades, implementation of management and marketing strategies of Hotele Diament as well as know-how of the chain.
„The expected effect to be achieved after the acquisition and the re-branding is to consolidate the brand portfolio, which is addressed to business customers. The activities will help us to increase the number of guests and to score the faster development” – said Andrzej Kłapyta, deputy chairman of Hotele Diament.
After the acquisition, Hotele Diament offers approximately one thousand hotel rooms as well as conference and banquet halls covering the area of 3 000 sq. meters. The company plans soon further investments in Poland and abroad, including a 350-room hotel in Katowice, as it was said in the statement last month.