At the beginning of February, TriGranit Development has started a new promotional campaign of its housing Oak Terraces (Dębowe Tarasy). The campaign adverts that the apartments are worth buying as a stable and profitable investment. The promotional slogan is reffering to those values and it says in a free translation “Secure as in no bank” (“Pewne jak w żadnym banku”). Moreover, the adverts layout is close to looks of a profit-sharing bond.
At first, the campiagn is using newspapers ads to communicate with costumers, next step is to engage radio, internet and BTL activities.
This marketing strategy has to help with second stage apartments sales. To finish the sales, TriGranit needs to sell several dozen of the apartments. In this situation, next stages of Oak Terraces has to wait.