Europe’s first café store of Subway will debut in Katowice

Subway, an American restaurant franchise selling submarine sandwiches and salads, is going to open its first concept eatery in Europe called Subway Café. The testing store will debut in Katowice.

Meanwile, the company has opened its first restaurant in the City a few days ago. According to Martin Princ, Subway’s area development manager for Central & Eastern Europe, there are three lease agreements already signed for the brand’s stores in Katowice by now – “First restaurant in Katowice, located on Mielęckiego St., was opened on 2nd of October 2012. Next store should be opened at the end of October or beginning of November at the main Railway Station. This one will be Subway Café concept” – he explains. The third store of Subway will be opened in Galeria Katowicka in 2013.

The café format will be tested in Katowice and then the company will decide on further expansion to other locations across Europe.

“It is not a new concept as there are several Subway Café stores in the United States, however it is going to be first one in Europe. The concept is identical to standard Subway restaurant with extended offer of bakery products and coffee. It will be done also in new décor called Metro, meanwhile all other stores in Poland are today in Tuscany décor” – Martin Princ adds.

The first world’s Subway Café was opened in Washington in 2008 to a request from a landlord who was looking to serve tenants in an office building.

Subway currently operates 58 locations in Poland, with their numbers increasing to 75 by the end of 2012 and to 100 in 2013. In total, the company has 37 796 restaurants in 99 countries.