Customer relationship management experts have nominated Galeria Katowicka’s loyalty scheme integrated with the Navishopper mobile application for Loyalty Awards 2015 in the best new loyalty program category.
Awards will be presented at the seventh annual Poland & CEE Customer Loyalty Summit 2016, the largest event in the loyalty industry. Galeria Katowicka’s representatives are going to discuss their project at a meeting focusing on best practices in retail and retail marketing.
98,5% members of the loyalty program integrated with Galeria Katowicka’s mobile application say they have changed their shopping habits and started choosing Galeria Katowicka for both small and large shopping trips. The main reason behind that is a wide range of benefits offered by the loyalty program and other functions of the app, especially competitions, a navigation feature and digital coupons.
Over the first three months following the app’s implementation, Galeria Katowicka’s key indicators have been on the rise and are now similar to the results generated in the highly successful corresponding period of the preceding year.
„It seems that Galeria Katowicka really deserves the Loyalty Awards 2015 nomination because monthly sales results between December 2015 and February 2016 soared respectively by 25%, 18% and 24,5%, whereas sales within the program itself leapt by 67% and 59%” – says Dawid Prymas, marketing and public relations director at Galeria Katowicka.
Between December 2015 and February 2016 Galeria Katowicka’s monthly footfall was rising by 23%, 17,5% and 14%, respectively.
Other nominees in the Loyalty Awards 2015 best new loyalty program category are VISA and Starbucks. Results will be revealed at an official ceremony held in Kraków on 21st of April.
The Navishopper mobile app was launched by Galeria Katowicka in December 2015, becoming the first solution of its kind to undergo successful implementation in a large shopping center. It combines a loyalty program with prize-exchangeable points, a competition module with special rewards for best customers, a digital module with discount coupons, and precise shopping navigation that relies on beacons spread throughout the mall to save consumers’ time and enhance customer convenience. Over 13 000 people are using the application. So far Galeria Katowicka’s customers have picked more than 2 300 prizes.