Galeria Katowicka saw footfall of 14 million in 2015

In 2015, Galeria Katowicka drew 2,4 million customers more than the year before. Over the past twelve months, the shopping mall saw record-breaking footfall and sales figures, as well as innovative projects and solutions.

Throughout 2015 Galeria Katowicka’s stores attracted a total of 14 million customers.

„2015 was a breakthrough year marked by innovation and numberless records. At all levels we managed to exceed our ambitious goals” – said Dawid Prymas, marketing and public relations director at Galeria Katowicka. „Given that we are going to keep developing our marketing programs and optimizing the tenant mix, the future is likely to bring further achievements” – he added.

In December 2015 the mall drew the highest number of customers yet – nearly 1,4 million. That is a 25% rise against the same period in 2014. The final month of 2015 also saw a new top daily footfall figure of 69 000.

In terms of sales, the best month in 2015 and since the mall’s opening was December, with a 59% leap compared against the preceding month. The year-to-year sales figures in December increased by 23%.

Towards the end of 2015, Galeria Katowicka launched an innovative version of a shopping application which was downloaded 7 500 times within just three weeks. Galeria Katowicka’s mobile app combines four key features: a loyalty program with prize-exchangeable points, a competition module with special rewards coming up periodically, a digital module with discount coupons, and precise shopping navigation that communicates with beacons, enhances customer experiences and saves time. It is the first successfully implemented solution of its kind in a large European shopping mall.

New popular brands joined Galeria Katowicka in 2015. They include TK Maxx off-price retailer, Adidas, Tiger with Scandinavian-style interior decoration products, Pawo men’s apparel store, Manicure & Pedicure Marta Gajewska nailbar and Endorphone cosmetics store.

In 2015, Galeria Katowicka held a large number of events, for instance Key Fashion Week and Katowice Fashion Week. Szewczyka Sq. was turned into a snowpark during the winter holiday season and became a beach for summer holidays. The mall also launched the Higher Level Project which is carried out in cooperation with crucial cultural institutions and city authorities.