The PennyBlack boutique, covering 76,2 sq. meters, was opened in Silesia City Center (SCC). The brand is owned by Max Mara Fashion Group. After Max Mara, Weekend by Max Mara and Marina Rinaldi, this is the fourth store of the group localized in SCC.
PennyBlack was established in 1978 and is one of the most popular women clothing brands in Italy. It is also more and more popular in Europe, Central Asia, Far East, South America and Australia.
Leasing director of SCC, Ilona Szafer, expect a few more openings this half of 2012. “A store of Marc O’Polo will be opened in the first quarter. The Stabucks coffee and the GAP clothing brand plan to inaugurate its retail units in spring” – she claims.
Silesia City Center was visited by about 13 million customers last year. The number was strongly improved in last quarter of 2011 when the opening of 20 000 sq. meters extension took place. In October, when the great opening was celebrated, the mall was visited by 1,45 million people, which stands for 21 percent growth in comparison to the same month in 2010. However, the number of 1,54 million visitors in December made the month a record-breaking in the center’s history. SCC was opened in November 2005.