Silesia City Center (SCC) is the only shopping center of eight qualified from Poland who received three nominations in the Solal Marketing Awards 2011. The contest is organized by the International Council of Shopping Centers (ICSC) which awards the most efficient marketing campaigns executed on the European and South African retail market.
This year the jury appreciated the “Express Yourself – A World Of Inspiration” consumer and trade advertising campaign, “Winter Dance Academy 2010” in the category of cause related marketing – a four-day dance workshop for about 200 young people, and the “Art in a Material World” project in the public relations category where SCC’s passages were changed to an art gallery. The campaigns promoted the Center and helped to increase its recognisability.
The announcement of results, as well as the gala of the Solal Marketing Awards 2011, will take place in Istanbul on 7th of April. One hundred projects, events and campaigns will compete for the awards.
The Solal Marketing Awards were created to point the best and the most effective marketing activities conducted by shopping centers in Europe and South Africa. This is an important marketing award that the shopping centers compete for. The contest is organized since 1977.