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Regional brand

November 26, 2009 Katowice the City 0

Katowice has changed its game plan for building its image as a favored destination for foreign investment. Instead of going head-to-head with rivals Wrocław, Gdańsk, or Warsaw, the City has pioneered the creation of a regional brand – Upper Silesia – that unites the 14 adjacent cities and re-asserts the region as a powerhouse in Poland.

With a population of 2 million in an area of 1 218 square kilometres, the region boasts the highest population density in Europe.