The new part of Silesia City Center (SCC), which will be delivered in autumn 2011, has already attracted ten tenants. Three lease agreements were signed last week. The new tenants are Van Graaf with its store covering 4 000 sq. meters and two brands of Ultimate Fashion – River Island and New Look. New Silesia City Center will add 60 retail units increasing the total number of stores to 310 in the whole complex.
The fashion house of Van Graaf will be one of the biggest tenants in new SCC. The store will offer more than 200 luxurious brands including Lagerfeld, Joop! and Hugo Boss. Van Graaf targets the segment of premium fashion and lifestyle brands and operates in Poland, Hungary, Switzerland, Austria and the Czech Republic. The company is based in Vienna, Austria and is a subsidiary of Hamburg-based Peek&Cloppenburg KG.
Ultimate Fashion will expand its activity in Silesia City Center as the company already operates in the complex. Except the present stores of Mexx, Mango, ALDO, Wallis and Esprit, the two brands of River Island and New Look will be opened in the extended part of SCC.
With over 60 years of fashion retailing experience, River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.
The New Look’s first store was opened in 1969 in Taunton, England. It is one of the best well-recognized fashion brands in the United Kingdom. Last year alone 355 million customers visited New Look either online or in one of the stores. The brand has over 1 000 stores worldwide, in the UK, Ireland, the Middle East, Singapore, Egypt, France, Belgium, the Netherlands, Malta, Russia and Poland.